19 Content ideas to raise awareness and convert prospects
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Navigating content excellence
In the realm of social media content, a pivotal question arises: Are you aiming for awareness or conversion? Can the two intertwine? Indeed, but each post typically leans toward one direction:
Awareness Content: This realm involves posts that educate, establish your brand’s authority, and foster long-term connections. Think market insights and home improvement tips.
Conversion Content: On the flip side, direct action is the objective. Posts here prompt your audience to act or reach out. This could encompass property spotlights or personalized market reports.
The essence of awareness lies in trust-building, while conversion provides a compelling reason for potential clients to engage—allowing you to stand out as a value-driven professional.
For those seeking a reservoir of ideas tailored to both these dimensions, look no further. With your content goals in mind, I present 19 ingenious concepts to elevate your social media presence, harmonizing awareness and conversion seamlessly. 
Awareness content ideas
Step into the shoes of your ideal clients and consider their needs. Imagine what information would captivate and assist them. Your aim is to create content that enriches their experience while being enjoyable to watch—encouraging longer engagement.
The desire? To have them as eager followers, anticipating your next creation.Â
If your objective is to enlighten your audience, offer valuable insights, and establish brand authority, adopt these content ideas as your arsenal:
Let’s delve into these strategies that bridge information and engagement while solidifying your presence in the online realm.
Step into the shoes of your ideal clients and consider their needs. Imagine what information would captivate and assist them. Your aim is to create content that enriches their experience while being enjoyable to watch—encouraging longer engagement.
The desire? To have them as eager followers, anticipating your next creation.
If your objective is to enlighten your audience, offer valuable insights, and establish brand authority, adopt these content ideas as your arsenal:
Let’s delve into these strategies that bridge information and engagement while solidifying your presence in the online realm.
AWARENESS CONTENT IDEAS
EXAMPLES/DESCRIPTIONS
Dive into recent market trends. Explain how changes affect potential
My Story: Impact on Business
Share your journey before real estate, linking it to your current profession.
Connect with viewers by revealing personal history that shapes your
approach to real estate.
Favorite Apps and Tools
Showcase tools that simplify homeownership or business. Explain how
these tools can make your audience’s lives more manageable.
Day in the Life of an Agent
Give a behind-the-scenes glimpse into a typical day as a real estate agent.
This humanizes you and offers insight into the real challenges and rewards
of your work.
Advice for FirstTime Buyers
Share a valuable tip that you consistently provide to your first-time
homebuyer clients. This positions you as a knowledgeable guide for those
entering the real estate journey
Success Story: Expired Listing
Describe a scenario where a simple change led to an expired listing selling
quickly. Showcase your problem-solving skills and highlight the impact of
your expertise.
Local Events in Your City
Promote local events happening in your city over the weekend. This
content shows you’re in tune with the community and invested in sharing
relevant information.
Highlights and Caution in the City
Discuss things you love about your city while also providing insights into
aspects viewers should be cautious about. Balance positivity with
practicality
Offer Process Insights
Record yourself typing up an offer in your car, sharing key insights and tips
for buyers to enhance their offer acceptance chances. Build trust through
transparency.
Client’s Closing Gif
Document the process of creating a closing gift basket for a client. Offer a
sneak peek into how you go the extra mile for your clients, fostering a
sense of personalized care.
Conversion content ideas
Ultimately, your aspiration is to connect with your ideal clients, ideally in person. Your content serves as the bridge that facilitates this connection in the online realm. As you build this connection, the desire to meet face-to-face naturally follows.
Should your objective revolve around fostering leads, sparking meaningful conversations, and orchestrating appointments, direct your attention towards these content concepts:
Discover how these ideas can strengthen your online presence, driving tangible results and interactions with potential clients.
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CONVERSION CONTENT IDEAS
EXAMPLES/DESCRIPTIONS
Custom Market Reports
Share an intriguing market statistic. Invite your audience to request an upto-date market report tailored to their home for a deeper understanding.
Weekly Neighborhood Spotlight
Highlight neighborhoods weekly. Offer to provide a curated list of homes
for sale in those areas, catering to buyers’ specific preferences
Hot New Listings Tour
Preview hot new listings weekly. Engage your audience by using stories to
give virtual tours of these listings, building anticipation and excitement.
Exclusive “Coming Soon” Peek
Tease a property “coming soon.” Spark curiosity and gather interest by
inviting your audience to learn more about it before it officially enters the
market.
Automated Search Offer
Suggest an automated search setup. Promise to keep your followers
informed about new listings matching their criteria, enhancing their buying
journey.
Price Guessing Game
Present a new listing’s details. Engage your audience by inviting them to
guess the price based on the information provided, with a potential prize
incentive.
Valuable Resource Offer
Mention a free resource (e.g., guide). Provide it to those who comment with
a specific word, enticing interaction and offering valuable content to your
audience.
Homeowner Q&A Session
Host a Q&A for homeowners. Invite your audience to sign up for a session
where they can inquire about homeownership, property values, and real
estate insights.
Personalized Home Prep Tips
Share staging tips for higher offers. Offer personalized cost-effective home
preparation ideas to sellers. Propose appointments for implementing these
strategies.
Feeling overwhelmed?
Let’s chat! If the world of social media content feels like a maze, reach out to us at Social4Business. Our team is here to offer you a free consultation. Together, we’ll tackle your content and video needs, making it easy for you to shine online. Get in touch today and let’s get started!